Store watches in a padded watch box or roll with individual compartments. Keep them away from magnets, direct sunlight, and moisture. For mechanical watches you wear regularly, a watch winder keeps them running. For long-term storage, leave the crown pulled out to stop the movement and prevent lubricant from drying in one position.
What’s the best way to display watches for retail?▾
Professional retail displays use watch pillows on tiered stands to show multiple pieces at eye level. Bust displays work well for single showcase pieces. Use felt or suede-lined cases to prevent scratches. Good lighting is critical — LED spots that highlight dial details without generating heat.